Insight, Marketing and Lead Generation

Trusted business data

Get Started using Data

Partnered with 7 leading data sources, we hold the most comprehensive B2B data offering in the UK. Offering a true view of the business market which can identify untapped market potential.

Lead data

Supply UK and International data available via our data universe .

Email Marketing

Software which without restrictions. Automation, A/B testing and unlimited sends.

CRM/data cleaning

Cleanse your CRM and databases via our data universe.

Direct Email

Ensuring marketing collateral is delivered effectively to the right audience.


Having meaningful conversations with existing clients and prospects.

CRM Customisation

Ensuring brands stand out for the right reasons. We design anything and everything.

How It Works

At Metric Central, we offer a range of data services to suit your business needs;

Metric Central identified our market penetration and provided consultancy and marketing support to gain market share with a positive ROI.

Mike Hanson, Group Managing Director ( FTSE – Automotive)

Choose Service

1. Choose your services

From data that delivers a full market view to insights and analytics, software and solutions that make your data work harder for your business, we offer a range of options.
Buy online

2. Buy online

If you’re looking for a quick and convenient service, you can find a range of solutions available in our online shop
Receive bespoke package

3. Receive a bespoke package

If you’d like a variety of services that are fully tailored to your business and objectives, then get in touch for your free consultation.
Full Market View Data

Full Market View Data

Receive high-quality, audit-tracked and GDPR compliant data to provide your organisation with complete visibility for business decision making.
Insight and Analysis

Insight and Analysis

Our data experts will seek out untapped markets and look for comparators to search for the best opportunities to drive your business growth.
Data Cleansing

CRM Data Cleansing

Keep your database clean, sharp and compliant to enhance your business reputation and to ensure your marketing campaigns are relevant and on point.
Data Cleansing

Bespoke around your requirements

Metric Central work with the some of the biggest companies in the world and what we do best is create highly bespoke packages to fit organisational challenges/requirements.

Get it contact today to discuss a bespoke business marketing package fueled by quality business data.

New data cleansing software launching

At Metric Central, we understand the importance of keeping your data up-to date. Using AI we are currently creating a software application which will refresh your data daily to ensure data accuracy, marketing and sales effectiveness whilst maintain compliance. Click below to get in touch so we can keep you up-to date near release.


Metric Central FAQs

Did not find the answer? Write to us

Yes, we only use the highest quality data sources by working with the leading data providers. Each data record comes complete with a full audit trail and entire history for your peace of mind. With our high-quality data, you can be sure of both compliance and accuracy.

As well as providing high-quality data services, we take our data one step further with a range of propensity services. We offer three channels of marketing, including telemarketing, email and direct marketing to find the most effective solutions for your business and audience.

At Metric Central, we partner up with many of the leading data providers to deliver a full market view. With both UK and International data, we focus on making sure all the data we provide is high-quality, fully verified and ensures compliance with all relevant regulations.

You can purchase our solutions directly through our online shop. However, if you’d like a more bespoke solution, please get in touch

You can purchase our solutions directly through our online shop. However, if you’d like a more bespoke solution, please get in touch

With the right business data, you have the knowledge to determine where your untapped markets are and how best to focus on the audience that delivers a high return on investment. At Metric Central, we can also prospect on your behalf using our targeted data.

You will receive a dedicated account and project manager that will work hard to determine your objectives and how business data can help you to achieve your goals. We also offer a range of software solutions to help automate your marketing processes and save you time and money.

A Small Team Full of Experience

At Metric Central, our mission is to help your business succeed with smart data insights. Based in Warwick, in the heart of the Midlands, our team of data experts focus on Business to Business (B2B) marketing data to give brands a full market insight. From collating, refining and evaluating data, we can then offer a range of targeted marketing approaches to help you gain new business and a positive ROI.

Latest News and Events


August 10, 2018

Understand your customers better with big data

The thought of marketing gives many people headaches. In any business you will always find personnel in the marketing, finance, administration and human resource departments….

Lead Generation Strategies

August 10, 2018

How to improve online conversions with offline marketing campaigns

The digital age tempts marketers to focus all their time and money online. While it’s important to reach people on the internet, it’s crucial that you don’t forget the value of tried and tested offline marketing efforts….

Lead Generation

August 10, 2018

Using demographic and psychographic insights to fuel your marketing strategy

It’s easy to think that marketing is all about numbers. When return on investment and increased growth are in the back of your mind at all times it’s only natural….

Insight, Marketing and Lead Generation

Let us create a bespoke solution for you