Insight, Marketing and Lead Generation

Reliable Business Data

Get Started using Data

Partnered with 7 leading data sources, we hold the most comprehensive B2B marketing data offering in the UK. Offering a true view of the business market which can identify untapped market potential.

Business Data

Supply UK and International data available via our data universe . With over 80 fields available on each company, our data is used for insight. marketing and sales activities.

CRM Data Cleaning

Cleanse and append your business data in your CRM/databases to ensure accuracy for compliance and sales/marketing activities using our data universe.


Understand your market share and identify clients/prospects you should be spending time on to maximise your resource ROI. Market penetration, propensity modelling and custom data/strategy consultancy is our bread and butter so get in touch to discuss growing your business.

How It Works

At Metric Central, we support companies grow market share through the use of strategy and quality data;

Metric Central supported our growth challenges through firstly identifying the market available (Penetration Test) and secondly, pinpointed where we should be focusing our account management and new business resource to increase market share with a positive ROI.

Mike Hanson, Group Insight Director ( FTSE 350- Automotive)

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1. Talk to us

With any new relationship, we listen first and advise second. Give us a full outline of your business challenges such as out of date CRM data, not enough understanding of the market available, limited prospect data etc. We are here to help, if we can’t help we will certainly point you in the right direction.

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2. Review

After reviewing the challenge in hand, we will send across a plan of action which will include a full project brief with associated costs and time frames.
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3. We get to work

Once the commercials are agreed, Metric Central will commence work within the agreed time scales. Frequent project updates are shared with you to keep you updated on progress. If you’re interested in resolving your current data challenges, click the small pop up and let us know how we can help.
Full Market View Data

Full Market View Data

Receive high-quality, audit-tracked and GDPR compliant data to provide your organisation with complete visibility for business decision making.
Insight and Analysis

Insight and Analysis

Our data experts will seek out untapped markets and look for comparators to search for the best opportunities to drive your business growth.
Data Cleansing

CRM Data Cleansing

Keep your database clean, sharp and compliant to enhance your business reputation and to ensure your marketing campaigns are relevant and on point.
Data Cleansing

Bespoke around your requirements

Metric Central work with the some of the biggest companies in the world and what we do best is create highly bespoke packages to fit organisational challenges/requirements.

Get it contact today to discuss a bespoke business marketing package fueled by quality business data.

New data cleansing software launching

At Metric Central, we understand the importance of keeping your data up-to date. Using AI we are currently creating a software application which will refresh your data daily to ensure data accuracy, marketing and sales effectiveness whilst maintain compliance. Click below to get in touch so we can keep you up-to date near release.


Metric Central FAQs

Did not find the answer? Write to us

Yes, we only use the highest quality data sources by working with the leading data providers. Each data record comes complete with a full audit trail and entire history for your peace of mind. With our high-quality data, you can be sure of both compliance and accuracy.

As well as providing high-quality data services, we take our data one step further with a range of propensity services. We offer three channels of marketing, including telemarketing, email and direct marketing to find the most effective solutions for your business and audience.

At Metric Central, we partner up with many of the leading data providers to deliver a full market view. With both UK and International data, we focus on making sure all the data we provide is high-quality, fully verified and ensures compliance with all relevant regulations.

You can purchase our solutions directly through our online shop. However, if you’d like a more bespoke solution, please get in touch

You can purchase our solutions directly through our online shop. However, if you’d like a more bespoke solution, please get in touch

With the right business data, you have the knowledge to determine where your untapped markets are and how best to focus on the audience that delivers a high return on investment. At Metric Central, we can also prospect on your behalf using our targeted data.

You will receive a dedicated account and project manager that will work hard to determine your objectives and how business data can help you to achieve your goals. We also offer a range of software solutions to help automate your marketing processes and save you time and money.

A Small Team Full of Experience

At Metric Central, our mission is to help your business succeed with smart data insights. Based in Warwick, in the heart of the Midlands, our team of data experts focus on Business to Business (B2B) marketing data to give brands a full market insight. From collating, refining and evaluating data, we can then offer a range of targeted marketing approaches to help you gain new business and a positive ROI.

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Insight, Marketing and Lead Generation

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